Learn how to manage social media professionally, grow brands, create strategic content, attract customers and turn Social Media Management into an income-generating skill.
Module 1 — Social Media Management Fundamentals
Learn the basics of social media management, platforms, algorithms, audience and the role of a professional Social Media Manager.
Module 2 — Branding & Social Media Strategy
Learn how to understand a brand, identify its target audience, research competitors and create an effective social media strategy.
Module 3 — Content Creation
Learn how to create engaging Reels, Carousels, Stories and posts using content pillars, hooks and proven content strategies.
Module 4 — Canva & AI for Social Media
Learn to design professional social media content with Canva and use AI tools to generate ideas, captions and content efficiently.
Module 5 — Copywriting & Content Planning
Learn how to write engaging captions, hooks and CTAs and create strategic content calendars that attract and convert customers.
Module 6 — Social Media Growth & Marketing
Learn organic growth strategies, Instagram SEO, community building, collaborations and the fundamentals of paid advertising.
Module 7 — Analytics & Performance
Learn how to understand social media insights, track important metrics, conduct audits and create professional performance reports.
Module 8 — Start Your SMM Career
Learn how to build your portfolio, create service packages, price your services, find clients, pitch businesses and work professionally as a Social Media Manager.
